Area Sales Manager
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Proto Energy is hiring an Area Sales Manager to lead cylinder sales and distributor management in Nakuru. The role focuses on achieving sales targets, managing distributors and stakeholders, and developing sales capability within the assigned team. Requires a Bachelor's degree in Business/Sales/Marketing and at least 3 years of sales and marketing experience in FMCG or distributor management.
- Full-time management role based in Nakuru, Kenya
- Requires Bachelor's degree in Business, Sales or Marketing
- Minimum 3 years sales and marketing experience in FMCG/distributor management
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Proto Energy is hiring an Area Sales Manager to lead cylinder sales and distributor management in Nakuru. The role focuses on achieving sales targets, managing distributors and stakeholders, and developing sales capability within the assigned team. Requires a Bachelor's degree in Business/Sales/Marketing and at least 3 years of sales and marketing experience in FMCG or distributor management.
- Full-time management role based in Nakuru, Kenya
- Requires Bachelor's degree in Business, Sales or Marketing
- Minimum 3 years sales and marketing experience in FMCG/distributor management
- Focus on cylinder sales, distributor management and market growth
- Deadline: 09/11/2026
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Source salary availableThe source lists Open. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
Can you qualify for this role?
- Required3+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, retail, internshipThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in NakuruThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Area Sales Manager evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Proto Energy and the role in Nakuru.
- Add concrete examples related to sales, retail, internship, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Corporate Staffing Kenya; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Plan to submit before the listed deadline: 2026-11-09.
Source and safety check
- Corporate Staffing Kenya
- Original source link available
- Application method is clear
- Deadline is available: 2026-11-09
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Area Sales Manager role in sales, retail?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Nakuru under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Proto Energy before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Job Title: Area Sales Manager
Date Posted: 23/10/2026
Job Type: Full Time
Job Level: Management
Employer: Proto Energy
Industry: Sales & Marketing
Salary: Open
Location: Nakuru
Country: Kenya
Deadline: 09/11/2026
Sales Jobs, Proto Energy Jobs. Area Sales Manager manages channel and distributor sales, requires a Bachelor’s degree (Business/Sales/Marketing) and 3 years sales & marketing experience achieving targets in FMCG/distributor management. Full-time role in Nakuru.
Job Summary
The ASM (Area Sales Manager) leads cylinder sales in the assigned Area, ensuring market growth and responsiveness to competition and market developments. The job holder shall ensure effective Distributor and Stakeholder Management to grow Proto’s market share and sales volumes while developing sales capability within the assigned team.
Key Ressponsibilities
Conduct daily morning market plans with the distributor to identify the daily execution standards; ensuring daily morning presence at the distributor’s premises before proceeding to the market.
Conduct sales visits to existing and potential outlets in the assigned territory in order to achieve the territory planned sales targets and ensure sustained business growth.
Achieve product availability targets for the assigned area through liaison with the distributors in the territory and effective management of the SR.
Brand & Category Knowledge – Persuasively sell the key features and customer benefits of Proto’s brands and products.
Understand customer needs and motivations and use of this information and insights, working with distributors, retailers and Sales Representatives to valuably unlock growth.
Know your market universe and map into territories based on the market’s segmentation guidelines.
Joint Customer planning with distributors – Plan and sell a value driven joint customer plan which includes performance measures and review on a weekly/monthly basis.
Plan and Develop Execution Standards – know every day minimum execution standard for the distributors and teams reporting to you. Understand the 365 essentials principles and translate the same to execution standards.
Core selling skills – Coach and mentor the TSR team and distributors ensuring compliance to Proto’s standards and targets achievement.
Activation and Execution – Collaborate with customers to build longer term execution plans which you supervise to ensure standards are being met creating course correction measures where required.
Commercial Awareness – A deep understanding of financial levers e.g., Spend, Volume, Margin and profit performance within the area of responsibility and make good business decisions that drive positive outcomes.
Team development and Coaching – spend at minimum the market’s defined time conducting trade accompaniments and ensure feedback is focused on enhancing the team’s capabilities to drive growth.
Lead Promotional Execution – monitor and own the activation of all promotions in the market, ensuring they happen On Time and In Full.
Work with distributors to develop sales capability within their organizations.
Ensure the constant updating and implementation of trade coverage plans for the area.
Drive a strong culture of sales excellence, compliance, ensuring adherence to Code of Ethics and Conduct, global and local standards, policies, applicable manuals and health and safety requirements in the work environment.
Adherence to Internal / external process controls and Audit requirements.
Partnership with the Commercial and Operations team, to ensure awareness and adherence to all applicable compliance matters, including changes to existing policies/guidelines as well as newly introduced policies/guidelines.
Must have skills
Ability to identify commercial opportunities Develop strategy and Execution of business strategy Performance management Adherence to controls and guidelines Having and enforcing high integrity.
Qualifications
- Bachelor’s degree preferably in business management, sales or marketing
- Experience in Sales & Marketing field achieving stretched targets, preferably in FMCG channel/distributor management.
- Experience in RTM development, selling & negotiation, marketing strategy, customer relationship management.